Governing the Commons (blog series)
Marketing the Social Good
Website / collection · 31 posts, 5-10 min each · For: Owners / executives, Team leads / managers
A long-running series on governing shared resources, written from a marketing angle: how to design, price and pay for things a community owns together. Posts are short and case-based, such as the Seychelles marine-protected-area pricing example. A starting point for co-op members and employee owners thinking about collective rules for something they share.
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Problems it helps with
- We own this together but nobody knows who gets to set the rules
- Shared resources here get overused because nobody pays for them
- I want examples of groups that govern something jointly and make it last
- We struggle to price something when the buyer isn't the one who uses it
What it covers
- What makes a resource a commons and why it gets overused
- Pricing and payment when the buyer and user differ
- Case examples of community-run resources
- How governance rules affect whether shared ownership lasts
Topics: Community and collective governance · Ownership models